Companies have more and more information available from all kinds of different sources. To be able to use this data efficiently in an organization, you need a solid strategy and clearly visualised insights in a dashboard which drive your decisions.
That's exactly what we do with our Marketing Analytics Service; make data-driven decisions based on well-organized data from different sources in tailor-made dashboards. In this way we integrate data management and business intelligence to improve your decision making.
'Using our Marketing Analytics service, your organization has one common environment on which you can base your decisions'
Marketing Segmentation (CI360)
Notilyze has developed a 360-degree application for marketing optimization. Not only the right moment to send a message, but also the right target group and data collection required to empower a data-driven approach integrated into an effective solution.
Notilyze has been specializing in customer intelligence for years.
Our marketing solutions are based on our many years of experience in operationalizing data in decisions in combination with proven SAS-technology in the field of Customer Intelligence. This enables us to offer a consistent framework with the most up-to-date information from CRM systems, your website, apps and marketing campaigns. Various visualisations, powered by the collected data, clearly display the results
Using our Marketing Analytics service, your organization has one common environment on which you can base your decisions. This simplifies the complete decision-making process of marketing processes with less dependence on an IT or Analysis department. In addition, this can be expanded with advanced analytics and predictions. If the data is up-to-date and available, the application of data science is a lot easier.
